Golden Apple Awards for Excellence in Teaching and Leadership
Client: Golden Apple Foundation
Agency: The Harbinger Group
Role: Digital Designer
Agency: The Harbinger Group
Role: Digital Designer
Project Overview
The Golden Apple Awards for Excellence in Teaching and Leadership are prestigious honors spotlighting outstanding educators across Illinois. As part of The Harbinger Group’s creative team, I contributed to the award campaign’s digital marketing efforts through strategic graphic design and social media content creation.
Our goal was to elevate awareness and engagement around both the Golden Apple Awards and the broader mission of addressing teacher shortages through the Golden Apple Scholars Program.
I developed digital assets that were data-driven, emotionally resonant, and visually cohesive with the foundation’s identity. These included social media graphics, motion assets, and web visuals used to promote surprise award visits, finalist announcements, and educator spotlights.
The campaign achieved:
241 earned media stories
2.6 million+ online views
509,000+ social media engagements
Our work was recognized with a Silver Stevie® Award and a Silver Trumpet Award, reflecting the campaign’s outstanding impact in nonprofit marketing and education advocacy.
