Polished & Poised - Luxury Nail Studio
Category: Brand Identity
Client: Suite-based Nail Technician
Software: Adobe Illustrator
Project Summary:
Polished & Poised is a luxury nail studio run by a licensed technician known for her warm personality, precise artistry, and viral TikTok presence. Though her reputation was growing fast, she lacked a cohesive visual identity that matched the high quality of her work and her rising influence online.
The goal of this project was to create a complete brand identity that reflects her professionalism, personality, and style—one that would resonate both in person and online.
Design Solution:
The final identity includes a whimsical yet modern logo suite, featuring a custom wordmark and a monogram submark for versatility. Soft, glowing purples with star-like accents evoke luxury, beauty, and charm—qualities that mirror the client’s services and social presence.
I designed a primary logo, a monogram for smaller applications, a business card, and a signage piece for her suite. The typography balances bold curves with refined details, creating a memorable and approachable aesthetic.
Initial Sketches
