Category: Brand Identity Design
Software: Adobe Illustrator, Adobe Photoshop, Canva
Class: Graphic Design III: Visual Identity and Narrative
Project Overview
This project focused on developing a revised brand identity for Andy's Frozen Custard. The previous logo looked dated and busy. The creative process started with research and an analysis of the brand's current perception and desired positioning. I revised the name, created a new logo, and a full suite of visual elements.
The goal was to design a logo that communicated their existing brand personality: nostalgic, fun, energetic, and welcoming, but was also simple and memorable, and one that could effectively be applied across various applications. After revising their brand identity, I designed a brand style guide to communicate the brand's new identity.
Initial sketches for Andy's logo
Flat plan for brand style guide
